If you’ve spent any time looking at dental partnership organizations or DSOs in the last five years, you’ve seen the phrase “dentist-led” on almost every website you’ve visited. It’s become the industry’s most popular marketing claim. And it’s also the most abused one.
What “Dentist-Led” Actually Means: A Field Guide for Practice Owners Evaluating DSOs
If you’ve spent any time looking at dental partnership organizations or DSOs in the last five years, you’ve seen the phrase “dentist-led” on almost every website you’ve visited. It’s become the industry’s most popular marketing claim. And it’s also the most abused one.