1. Who We Are This Privacy Policy describes how Rising Tide Dental Partners ("Rising Tide," "RTDP," "we," "us," or "our") collects, uses, and shares information when you visit or interact with risingtidedental.com (the "Site"), including any related pages, forms, and content associated with The Anchor Point. Rising Tide Dental Partners is a dentist-owned Dental Partnership Organization (DPO). This policy applies to the Site and our general marketing communications — it does not apply to patient records or protected health information held by individual affiliated dental practices, which are governed separately under HIPAA and each practice's own notice of privacy practices. 2. Information We Collect A. Information You Provide Directly Contact form submissions (name, email, phone, practice name, message content) Newsletter or content download sign-ups Inquiries related to partnership, acquisition, or Anchor Point membership Any information you volunteer via email, phone, or scheduled calls B. Information Collected Automatically When you visit the Site, we (and our service providers) automatically collect: IP address and approximate location (city/region level) Browser type, device type, and operating system Pages visited, time on page, referring/exit pages, click behavior Cookie and similar tracking technology data (see Section 3) C. Information From Third Parties We may receive information about you from: Marketing and advertising platforms (e.g., Meta Business Manager, Google Ads) CRM and marketing automation tools (Monday.com) Publicly available business sources, when evaluating potential practice partnerships 3. Cookies & Tracking Technologies We use cookies, pixels, and similar technologies to operate the Site and understand how it's used. Categories include: Category Purpose Examples Strictly Necessary Required for basic site function (security, load balancing) Session cookies Analytics Understand traffic and usage patterns Google Analytics (GA4), Google Tag Manager Advertising/Marketing Measure and optimize ad campaigns Meta Pixel, Google Ads conversion tracking Functional Remember preferences Form state, cookie consent choice itself Google Tag Manager (GTM) is used to deploy and manage the tags above; it does not itself set cookies but loads the tags that do. Google Analytics (GA4) collects usage data as described above and shares it with Google per Google's terms. Google Search Console does not use cookies or collect visitor-level data from your Site — it analyzes Google Search performance data at the domain level. Your Cookie Choices When you first visit the Site, a cookie banner allows you to accept, reject, or customize non-essential cookies (Analytics, Advertising, Functional). You can change your preferences at any time via the "Cookie Preferences" link in the Site footer. Analytics and advertising tags are configured not to fire until consent is given, consistent with your selection. You can also control cookies through your browser settings, and opt out of Google Analytics specifically via the Google Analytics Opt-out Browser Add-on. We currently honor browser-based "Do Not Track" signals and Global Privacy Control (GPC). 4. How We Use Your Information We use collected information to: Operate, maintain, and improve the Site Respond to inquiries about partnership, acquisition, or Anchor Point membership Send requested marketing communications (with opt-out available in every email) Analyze Site traffic and campaign performance Detect, prevent, and address technical issues or fraud Comply with legal obligations We do not use Site visitor data to make automated decisions with legal or similarly significant effects. 5. How We Share Information We share information with: Service providers who perform functions on our behalf (e.g., Google, Meta, Monday.com, web hosting) under confidentiality obligations Professional advisors (legal, accounting) as needed Business transaction parties, if Rising Tide is involved in a merger, acquisition, or similar transaction Legal/regulatory authorities, where required by law We do not sell personal information, as that term is defined under state privacy laws (e.g., CCPA), and we do not share personal information for cross-context behavioral advertising without your consent where required. 6. Your Privacy Rights Depending on your state of residence, you may have the right to: Request access to the personal information we hold about you Request correction or deletion of your personal information Opt out of "sale" or "sharing" of personal information (as legally defined) — we do not currently sell data, and you may opt out of sharing for advertising via the cookie banner Non-discrimination for exercising your rights To exercise these rights, contact us at [privacy email]. We may need to verify your identity before fulfilling a request. If you are located in the EU/UK and this Site processes your personal data, you may also have rights under GDPR (access, rectification, erasure, restriction, portability, objection) — contact us to exercise these. 7. Data Retention We retain personal information only as long as necessary for the purposes described in this policy, or as required by law. Analytics data is retained per our Google Analytics configuration. 8. Children's Privacy The Site is intended for business audiences (dental practice owners and industry professionals) and is not directed to children under 13. We do not knowingly collect personal information from children under 13. 9. Data Security We use reasonable administrative, technical, and physical safeguards designed to protect information collected through the Site. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security. 10. Third-Party Links The Site may link to third-party websites (e.g., LinkedIn, Reuters press coverage, careers portal). We are not responsible for the privacy practices of those third parties. Review their policies independently. 11. Changes to This Policy We may update this Privacy Policy periodically. The "Last Updated" date above reflects the most recent revision. Material changes will be reflected with a new effective date.